Highlighting a waterfront destination’s rich history through visual storytelling.
With a year in the books, Hammetts Hotel sought a stronger, more sustainable brand presence across social channels—and a deeper connection with locals and out-of-towners alike. The Rhode Island newcomer’s management company, Main Street Hospitality, tapped Off Hours to develop their social media strategy and lead their content creation and organic management efforts. A robust strategy, including elevated design elements and a consistent voice, helped us unfurl the spirit of this seaside city and Hammetts’ upscale accommodations across channels.
HAMMETTS
HOTEL
@HAMMETTSHOTEL
NEWPORT, RHODE ISLAND
SERVICES
SOCIAL MEDIA MANAGEMENT
STRATEGY
CONTENT CREATION
CONTENT CREATION
MODERN LUXURY MEETS
MARITIME HISTORY
We prioritized immersive videography that captured Newport’s serene coastal energy.
CHECKING INTO COMFORT
Off Hours directed photography showcasing Hammetts’s calming yet versatile spaces—designed to deliver comfort to guests whether working, lounging, or a bit of both.
GRID CURATION
PROFILE
We infused the hotel’s Instagram profile with personality and polish.
Before
After
GRID
Our intentionally curated grid acts as a window into Hammetts’ world. It offers potential visitors a peek at the laid-back atmosphere in the midst of a vibrant downtown scene.
Before
After
KEY RESULTS
& METRICS
161.4%
Net Audience
Growth
565.8%
increase in organic
engagements
841.6%
increase in organic REACH
15.2k
current
followers
5.2M+
organic impressions
TOP PERFORMING CONTENT
8 Seconds in Newport
1.2M
IMPRESSIONS
770k
REACH
38k
LIKES
21k
SHARES
Summer in Newport
341k
IMPRESSIONS
290k
REACH
19k
LIKES
6k
SHARES