Highlighting a waterfront destination’s rich history through visual storytelling.

With a year in the books, Hammetts Hotel sought a stronger, more sustainable brand presence across social channels—and a deeper connection with locals and out-of-towners alike. The Rhode Island newcomer’s management company, Main Street Hospitality, tapped Off Hours to develop their social media strategy and lead their content creation and organic management efforts. A robust strategy, including elevated design elements and a consistent voice, helped us unfurl the spirit of this seaside city and Hammetts’ upscale accommodations across channels.

HAMMETTS
HOTEL

@HAMMETTSHOTEL
NEWPORT, RHODE ISLAND

SERVICES

SOCIAL MEDIA MANAGEMENT
STRATEGY
CONTENT CREATION

CONTENT CREATION

MODERN LUXURY MEETS
MARITIME HISTORY

We prioritized immersive videography that captured Newport’s serene coastal energy.

CHECKING INTO COMFORT

Off Hours directed photography showcasing Hammetts’s calming yet versatile spaces—designed to deliver comfort to guests whether working, lounging, or a bit of both.

GRID CURATION

PROFILE

We infused the hotel’s Instagram profile with personality and polish.

Before

After

GRID

Our intentionally curated grid acts as a window into Hammetts’ world. It offers potential visitors a peek at the laid-back atmosphere in the midst of a vibrant downtown scene.

Before

After

KEY RESULTS

& METRICS

161.4%
Net Audience
Growth

565.8%
increase in organic
engagements

841.6%
increase in organic REACH

15.2k
current
followers

5.2M+
organic impressions

TOP PERFORMING CONTENT

8 Seconds in Newport

1.2M

IMPRESSIONS

770k

REACH

38k

LIKES

21k

SHARES


Summer in Newport

341k

IMPRESSIONS

290k

REACH

19k

LIKES

6k

SHARES


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The Red Lion Inn