Inviting a new generation of leisure-seekers to a Berkshires landmark.
Nestled in the small town of Stockbridge, MA, since 1773, The Red Lion Inn’s storied halls have hosted American presidents, poets, film stars, and painters. Main Street Hospitality recruited Off Hours to attract a new wave of dreamers. After an in-depth look at their history and desired destination, we transformed the look and feel of the hotel’s feed. We shared The Red Lion Inn’s nostalgic charm through bygone slices of life (i.e., purposefully chosen Norman Rockwell pieces), culture- & value-driven experiences, and transportive photography.
THE
RED LION INN
@REDLIONINN
STOCKBRIDGE, MASSACHUSETTS
SERVICES
SOCIAL MEDIA STRATEGY
SOCIAL MEDIA MANAGEMENT
CONTENT PHOTOGRAPHY & VIDEOGRAPHY
CONTENT CREATION
A LIVING LEGACY
The Red Lion story continues to unfold with every guest experience. We focused on celebrating the hotel’s iconic 250-year history while also encouraging visitors to help write its next chapter.
POV: YOU ARE HERE
Guided by a strategic approach to perspective, we curated visual invitations to unwind and discover.
GRID CURATION
PROFILE
The refreshed profile more clearly projects Red Lion’s rich brand voice and offerings.
Before
After
GRID
Off Hours transformed the inn’s grid with more dynamic, high-quality image and video content.
Before
After
KEY RESULTS
& METRICS
183%
Net Audience
Growth
65.6%
increase in
organic
engagements
81.7%
increase in organic
impressions
40.9k
current
followers across channels
13.5M+
organic IMPRESSIONS
TOP PERFORMING CONTENT
Norman Rockwell Snow Day
174k
ORGANIC IMPRESSIONS
174k
ORGANIC REACH
14k
ORGANIC ENGAGEMENTS
Snowy Escape
180k
ORGANIC REACH
8.9k
ORGANIC ENGAGEMENTS
