Connecting wayfaring tastemakers with a progressive art scene and mountain retreat.
Just steps from MASS MoCA, one of the country’s largest centers for contemporary visual and performing arts, Porches Inn occupies a lovingly restored row of Victorian-era homes. The North Adams retreat intentionally blends the history bolstered by generations of mill workers and the vitality of its emerging culture. We teamed up with Porches Inn to develop a consistent narrative across their social media while accurately and authentically conveying the brand’s quirky, whimsical spirit. To engage a crowd vying for art amidst an idyllic Berkshires backdrop, we crafted a strategy and content that offered a window to Porches’ eclectic accommodations and the surrounding area.
PORCHES INN
@PORCHESATMASSMOCA
NORTH ADAMS, MASSACHUSETTS
SERVICES
SOCIAL MEDIA STRATEGY
SOCIAL MEDIA MANAGEMENT
CONTENT PHOTOGRAPHY & VIDEOGRAPHY
CONTENT CREATION
WHERE ART & HISTORY CONVERGE
We helped ideate videography that shares vivid snapshots of culture and nature abounding in The Berkshires sanctuary.
AUTHENTIC EXPOSURE
Our goal was to capture the inn through an original and authentic lens—and engage guests who were looking for just that.
GRID CURATION
PROFILE
A refined yet robust profile better conveyed the boutique inn’s intentional blend of old and new.
Before
After
GRID
Aligning Porches’ social presence with their distinct creative personality helped increase their KPIs and grow their channels.
Before
After
KEY RESULTS
& METRICS
2,776%
Net Audience
Growth
686.8%
increase in
organic
engagements
2,727.6%
increase in organic
11.1k
current
followers
TOP PERFORMING CONTENT
Morning Routine
698k
ORGANIC IMPRESSIONS
663k
ORGANIC REACH
3k
ORGANIC ENGAGEMENTS
Winter Dip
6k
IMPRESSIONS
4k
REACH
282
ENGAGEMENTS
