More than ever, people are turning to social media to plan their time out-of-office. With travel photos shared by friends and family intermingled among those shared by influencers and creators, the line between inspiration and collaboration is increasingly being blurred. In fact, 78% of Americans admit that social media influencers prompted them to explore a new destination in 2023. As the landscape continues to evolve, one thing has become so clear: influencer marketing has forever changed the way people decide where they’re headed to next.