More than ever, people are turning to social media to plan their time out-of-office. With travel photos shared by friends and family intermingled among those shared by influencers and creators, the line between inspiration and collaboration is increasingly being blurred. In fact, 78% of Americans admit that social media influencers prompted them to explore a new destination in 2023. As the landscape continues to evolve, one thing has become so clear: influencer marketing has forever changed the way people decide where they’re headed to next.

In the fast-paced world of hospitality, social media marketing is more than just another marketing checkbox—it’s a catalyst for transforming guest experience. Beyond its role in marketing and brand promotion, your social presence is a gateway to genuine engagement, real-time feedback, and personalized guest interactions. By effectively harnessing your digital presence, your hospitality brand can elevate its service standards and foster loyalty that begins before guests arrive and endures long after they leave.